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NBA redesigns app for TikTok era

 The 2022-23 NBA season is all set, and the league is stealing its opening night march with redesigned iOS and Android apps. The new version focuses on vertical videos and is perfect for the modern social media era.

For one, rip pages out of your TikTok playbook with a vertical scrolling feed featuring real-time highlights of the game in progress. The page will be personalized with the help of Microsoft Azure and Azure AI (Microsoft NBA's cloud and AI partner) and will feature recommended content based on fan preferences.

Additionally, the league has integrated its subscription services NBA League Pass and NBA TV into the app. He added that NBA League Pass members will be able to access live streams of non-market games with high video quality and low streaming latency. Subscribers can watch the game from different camera angles, test out betting-focused versions of the stream, and experiment with analytics-powered options. There are also commentary feeds in Spanish, Portuguese, and Korean.

The NBA has reduced the price of League Pass subscriptions for a limited time in conjunction with the app refresh. The standard package is currently $15/month or $100 for a season, and the premium package is $20/month or $130 for an entire season. Bundle includes access to NBA TV.

On the content side, the app will feature pre- and post-game press conferences and media day streams, pre-game shows by teams from League Pass games, and shows focused on NBA culture and lifestyle. There are also weekly shows focused on highlights and wagering. International preseason games in Japan and Abu Dhabi will also be streamed live on the app.

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Nicknamed Goldblood Joe, is eyeing a 2022 title win for the Golden State Warriors. The second episode is now available on the app. Beginning in late May , near the rocks of the NBA, we'll be bringing you on and off the court with the NBA's newest star. There is also a documentary, 2000 classic games, and an archive of his material including all his final games since 2000.

Additionally, the league is launching a free membership program called NBA ID. This program can be linked to your NBA League Pass membership. NBA ID offers perks and rewards, including original content and content from league vaults. Members also have access to exclusive experiences from NBA partners, ticket deals, NBA Pickup fantasy sports rewards and more.